Ram Goes Cowboy (Again) With New HD Longhorn Ram Rodeo Edition

Posted by Mark Williams | September 28, 2018

Ram introduced a new heavy-duty special edition at the 2018 State Fair of Texas. Called the Longhorn Ram Rodeo Edition, the new package includes many of the most popular features found on Ram's top-of-the-line 2500 and 3500 models.

Creating and promoting special editions seems to be Ram's greatest strength lately, as they provide more options for customers. The most recent special editions have been the Ram 1500 Rebel 12 and the Ram 2500 Power Wagon Mojave Sand. Now we have the Longhorn Ram Rodeo Edition for the HDs.

The Longhorn Ram Rodeo is another interpretation of the cowboy themed pickup with plenty of luxury features. It's similar in some ways to the Laramie Longhorn Southfork introduced last year. The Longhorn Ram Rodeo features a headliner made from soft-touch suede and a leather interior of contrasting Black and Cattle Tan. The truck will bear the Longhorn name stretched along the tailgate in all capital letters, and it will be offered in six colors: RV Match Walnut Brown, Brilliant Black Crystal, Bright White, Pearl White, Delmonico Red and Granite Crystal Metallic. All single-rear-wheel models will have 20-inch alloy wheels, while the 3500 dually models will get allow 17-inch rims.

Standard equipment on the Longhorn Ram Rodeo includes a fifth-wheel/gooseneck trailer prep package, a bed-view camera and a class-exclusive supplemental rear air-suspension load-leveling system. Longhorn Ram Rodeo Editions can be had as crew or Mega cabs in 4x2 or 4x4 configurations; the 6.4-liter Hemi V-8 is the standard engine and the turbo-diesel 6.7-liter Cummins inline-six-cylinder is an option.

Pricing for the 2018 Longhorn Ram Rodeo Edition will start at $62,485 for 2500s and $72,955 for 3500s (prices include destination). It will be available this fall at dealers.

Manufacturer images

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Comments

Ok all you spinach-eating Prius drivers---the line starts here!

Posted by: papajim | Sep 28, 2018 7:42:33 AM

Do you notice?

It looks like that dashboard video display got thrown into the dryer on the "cotton" setting.

Whuh????

Posted by: papajim | Sep 28, 2018 7:45:07 AM

"Do you notice? It looks like that dashboard video display got thrown into the dryer on the "cotton" setting. Whuh????" ---- Posted by: papajim

--- Seems like somebody can't recognize a nav screen when they see one.

Posted by: Vulpine | Sep 28, 2018 7:49:58 AM

It's only money.

Posted by: Daren | Sep 28, 2018 7:58:00 AM

the more i see these trucks the more they grow on me, this company has really given Ford a run for it's money when it come to luxury NICE RIDE

Posted by: Ford Rules GM Drools | Sep 28, 2018 8:01:39 AM

@vulpine

My Chevy pickup is so old the tiny little screen is made of papyrus.

Posted by: papajim | Sep 28, 2018 8:08:04 AM

"My Chevy pickup is so old the tiny little screen is made of papyrus. ---- Posted by: papajim

--- It has a screen? Then clearly it's not all THAT old!

Posted by: Vulpine | Sep 28, 2018 8:38:22 AM

@papajim: Just found out my Colorado has arrived! A couple days to detail and install the dealer add-ons and I'll be taking delivery.

Posted by: Vulpine | Sep 28, 2018 8:44:07 AM

@ Vulpine

Congrats on your purchase. Enjoy

What trim did you get and options?

Posted by: TNTGMC | Sep 28, 2018 9:09:19 AM

"Congrats on your purchase. Enjoy. What trim did you get and options?" ---- Posted by: TNTGMC

Z71 in Pacific Blue... pretty much loaded except for Nav. Apple Car Play and an iPhone gives me an automatically-updating Nav system using either Apple Maps, Google or WAZE as the navigator.

Posted by: Vulpine | Sep 28, 2018 9:39:02 AM

Ah, disappointed that the new Cummins with possible graphite block was not shown yet. One more year.

Posted by: Steve | Sep 28, 2018 9:51:25 AM

"Again" Exactly, again and again and again, same old crap. More lipstick on a pig. Where is the electric drive versions?

Posted by: Thomas | Sep 28, 2018 10:05:21 AM

Paul,

Ford just announced at the Fair their hybrid f-150 will be built in Michigan.
Along with 40 new electrified models by 2022.
Several on this page are being proven wrong about electrification.

Posted by: Red | Sep 28, 2018 10:19:35 AM

The F-150 hybrid will be built alongside the gas models, which means it will not be diesel hybrid. Bummer.
I was looking forward to 40 mpg in a half ton.
Well, 30 mpg will have to do.
GM will have to pair that I6 diesel Duramax with a generator/alternator to be the first 40 mpg half ton.
And with Cummins announcement of an electric semi with a diesel range extender, maybe RAM will be the first one ton with 33 mpg Cummins and 1000 lb feet of torque!

Posted by: Carl | Sep 28, 2018 10:30:11 AM

Does Papajim ever get tired of eating crow?

The Ford executive even said the F-150 hybrid will power campsites.

Papajim directly refuted that would happen this week, and then the CEO says it in the headline.

Yikes, papa. Yikes.

Posted by: David | Sep 28, 2018 10:40:41 AM

@david

DO NOT characterize my comments unless you can do it accurately. Since that's not in your playbook, please cite a specific comment with quotation marks. Either do that, or let the rest of the commenters know that you're full of S**T

Posted by: papajim | Sep 28, 2018 11:02:26 AM

Since your memory is failing, one commenter said trucks that power campsites are the way to go.
You said that will not happen.
Ford CEO says it will happen in Michigan.
Easy enough for you to get?

Posted by: David | Sep 28, 2018 11:08:25 AM

Yah, why is that display so small. I thought the high end models defaulted to HUGE vertical display.

Pacific Blue sounds pretty. My B2000 was a Blue Metalic. Always liked the blues. Saw some guy heading to the Pleasanton car show with his convertible '68 Z28 one Sunday morning while I was running my route. Helped him snap his convertible cover on since it was really a tight fit. The cover that makes it nice and covered when the convertible is down. I asked him what the color of the car and cover was called. He said they named it after Lake Tahoe. Ie Tahoe Turquoise. Yah, it was nice!

Posted by: Angelo | Sep 28, 2018 11:09:19 AM