New Miss GEICO National TV commercial !
05-14-2009, 10:03 AM
#11
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Location: Lakeway, TX (Austin/Lake Travis) / LOTO Gravois Arm
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My favorite part of Geico, is that the sponsor a 210mph catamaran, yet they won't insure a catamaran
So, as a high performance powerboat and motorsports enthusiast, I love this 30 second glimpse.
But as a career marketing/ad guy who works with national brands on a daily basis, developing strategy and business building ideas for my clients -- I look at this ad expense and hold some skepticism about what the bottom-line ROI traction might be in the market.
Since GEICO doesn't fully cover the high-end performance market -- perhaps it is appealing to and hoping for sales gravity from the aspirations and passions of all boaters and motorsports folks -- eager to save money on toys insurance.
I2D
05-14-2009, 10:29 AM
#12
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Wow!
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