State of the Industry from Scott Sjogren
#11
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Location: Toronto, ON
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Well glad to see things are stabilizing but look at everything we lost on the way down:
Baja
Donzi
Fountain
all come to mind. Shogren has some nice boats and they are priced reasonably, but I just don't see someone who is shopping in the $150k range today going out and buying the same thing tomorrow or the next year at $500k.
So either list/advertised prices on new boats are really inflated compared to what the selling price actually is or there is a huge chasm to cross to get back to a 50/50 new/used ratio.
Shogren has 2 39 TG's listed for around $350k. New that boat is listed at what? $550k, $600k? That's still a 200-250k discrepancy that takes a lot of buyers out of the market.
Baja
Donzi
Fountain
all come to mind. Shogren has some nice boats and they are priced reasonably, but I just don't see someone who is shopping in the $150k range today going out and buying the same thing tomorrow or the next year at $500k.
So either list/advertised prices on new boats are really inflated compared to what the selling price actually is or there is a huge chasm to cross to get back to a 50/50 new/used ratio.
Shogren has 2 39 TG's listed for around $350k. New that boat is listed at what? $550k, $600k? That's still a 200-250k discrepancy that takes a lot of buyers out of the market.
#12
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Location: Cincinnati OH
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Wait...what boat do you own again?
It always makes me laugh when I consider that the two biggest Democrat flag-wavers on this board don't own boats. One talks about the one that was stolen how many years ago...the other takes pictures of boats.
I'll be voting for the lesser of two evils...the current evil is a bit too much to bear...not to mention the person next in line is a blithering idiot...
It always makes me laugh when I consider that the two biggest Democrat flag-wavers on this board don't own boats. One talks about the one that was stolen how many years ago...the other takes pictures of boats.
I'll be voting for the lesser of two evils...the current evil is a bit too much to bear...not to mention the person next in line is a blithering idiot...
#13
Registered
Well glad to see things are stabilizing but look at everything we lost on the way down:
Baja
Donzi
Fountain
all come to mind. Shogren has some nice boats and they are priced reasonably, but I just don't see someone who is shopping in the $150k range today going out and buying the same thing tomorrow or the next year at $500k.
So either list/advertised prices on new boats are really inflated compared to what the selling price actually is or there is a huge chasm to cross to get back to a 50/50 new/used ratio.
Shogren has 2 39 TG's listed for around $350k. New that boat is listed at what? $550k, $600k? That's still a 200-250k discrepancy that takes a lot of buyers out of the market.
Baja
Donzi
Fountain
all come to mind. Shogren has some nice boats and they are priced reasonably, but I just don't see someone who is shopping in the $150k range today going out and buying the same thing tomorrow or the next year at $500k.
So either list/advertised prices on new boats are really inflated compared to what the selling price actually is or there is a huge chasm to cross to get back to a 50/50 new/used ratio.
Shogren has 2 39 TG's listed for around $350k. New that boat is listed at what? $550k, $600k? That's still a 200-250k discrepancy that takes a lot of buyers out of the market.
Pantera got "lost" along the way also!
Shogren is asking the same money for the old OSO 39 TG that you could have bought it for 2+ years ago.
The 43 ZR appears to be the same one you could have bought 2 years ago as a new leftover/dealership closeout for the same amount he is asking now with about 60 more hours.
So Scott is either moving inventory and creating a market or simply is the guy to go to for nice low hour stuff (or both).
The guy took the risk in a down market so he is certainly entitled to reap the benefits.
One thing the article doesn't mention is "new inventory." Gone are the days of floorplanning new stuff waiting for the buyer. That Cig dealer in Texas sat on a couple brand new Cigs for years before finding them buyers. Shogren would rather buy 5 used boats at 100K each than one new 39 TG and probably make more on the used ones than the single new boat. Manufacturers would certainly love to have dealers ordering new inventory like the old days!
#14
Correspondent
Correspondent
Pantera got "lost" along the way also!
Shogren is asking the same money for the old OSO 39 TG that you could have bought it for 2+ years ago.
The 43 ZR appears to be the same one you could have bought 2 years ago as a new leftover/dealership closeout for the same amount he is asking now with about 60 more hours.
So Scott is either moving inventory and creating a market or simply is the guy to go to for nice low hour stuff (or both).
The guy took the risk in a down market so he is certainly entitled to reap the benefits.
One thing the article doesn't mention is "new inventory." Gone are the days of floorplanning new stuff waiting for the buyer. That Cig dealer in Texas sat on a couple brand new Cigs for years before finding them buyers. Shogren would rather buy 5 used boats at 100K each than one new 39 TG and probably make more on the used ones than the single new boat. Manufacturers would certainly love to have dealers ordering new inventory like the old days!
Shogren is asking the same money for the old OSO 39 TG that you could have bought it for 2+ years ago.
The 43 ZR appears to be the same one you could have bought 2 years ago as a new leftover/dealership closeout for the same amount he is asking now with about 60 more hours.
So Scott is either moving inventory and creating a market or simply is the guy to go to for nice low hour stuff (or both).
The guy took the risk in a down market so he is certainly entitled to reap the benefits.
One thing the article doesn't mention is "new inventory." Gone are the days of floorplanning new stuff waiting for the buyer. That Cig dealer in Texas sat on a couple brand new Cigs for years before finding them buyers. Shogren would rather buy 5 used boats at 100K each than one new 39 TG and probably make more on the used ones than the single new boat. Manufacturers would certainly love to have dealers ordering new inventory like the old days!
#15
Registered
Come on...........seriously! There are $750,000-$1,000,000 boats all over the OSO Classifieds ads 2 to 3 maybe 4 years old at half their new price. The economy is TOUGH right now to say the least and performance boats are right in there at the bottom of the list.
#16
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Location: Toronto, ON
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I have to agree. Until the economy improves, the number of people that will be buying new boats will be severely limited. There's a big difference buying a 42 Fountain used for $180k or a new OL29 for $200k. New boat prices need to come back to more reasonable levels for sales to ramp quite frankly.
#17
Performance Boat Center
VIP Member
Scott is right on many accounts...
In our factory I have seen a few key observations some may like to note:
I have not had a boat get financed in quite some time.. So long that I can not even remember. Yes, we have sent some to finance that did not go through. The days of the 10% down boat loan are over boys....
Many buyers don't even ask about financing... They are just paying for the boats.
Every potential trade in has been represented as perfect, mint, cherry, fresh, etc... NONE have been. We have taken a pass on many deals based on the trade blocking the way. I don't mind making a great deal on a new boat, but putting too much in the trades can kill a builder (or dealer). Trades are a huge obstacle now.. I have a 51 OL in good shape that we took in months ago, have offered at a great price, yet it still welcomes me to the shop every morning...
Manufacturing costs keep going up... Yes, we all got a increase from mother Mercury... Fiberglass is up, even upholstery foam is up.
Bringing new boat costs down is a dream at best.
We have sold several boats all over the globe recently...
"Action" is up for sure... as is competition...
We have been making significant changes in our structure.... Take a look at our press release in the Industry News section on OSO.... Two new industry greats have joined the team at DI this week.
We are on the throttle at Deep Impact.
In our factory I have seen a few key observations some may like to note:
I have not had a boat get financed in quite some time.. So long that I can not even remember. Yes, we have sent some to finance that did not go through. The days of the 10% down boat loan are over boys....
Many buyers don't even ask about financing... They are just paying for the boats.
Every potential trade in has been represented as perfect, mint, cherry, fresh, etc... NONE have been. We have taken a pass on many deals based on the trade blocking the way. I don't mind making a great deal on a new boat, but putting too much in the trades can kill a builder (or dealer). Trades are a huge obstacle now.. I have a 51 OL in good shape that we took in months ago, have offered at a great price, yet it still welcomes me to the shop every morning...
Manufacturing costs keep going up... Yes, we all got a increase from mother Mercury... Fiberglass is up, even upholstery foam is up.
Bringing new boat costs down is a dream at best.
We have sold several boats all over the globe recently...
"Action" is up for sure... as is competition...
We have been making significant changes in our structure.... Take a look at our press release in the Industry News section on OSO.... Two new industry greats have joined the team at DI this week.
We are on the throttle at Deep Impact.
__________________
Tim Gallagher
Performance Boat Center-FL
[email protected]
954-809-8739
Wright Performance, MTI, Cigarette, Sunsation
Tim Gallagher
Performance Boat Center-FL
[email protected]
954-809-8739
Wright Performance, MTI, Cigarette, Sunsation
Last edited by Tim G.; 08-22-2012 at 08:53 PM.
#18
Performance Boat Center
VIP Member
I don't think Pantera is gone.... This is the first I have heard of this...
__________________
Tim Gallagher
Performance Boat Center-FL
[email protected]
954-809-8739
Wright Performance, MTI, Cigarette, Sunsation
Tim Gallagher
Performance Boat Center-FL
[email protected]
954-809-8739
Wright Performance, MTI, Cigarette, Sunsation
#19
Registered
I think they got hit the hardest in this economic down fall, 7 bankruptcies in the past 12 years. Someday we will all look back at this great recession and know that the early court filings of Pantera when everyone else was fine was a sign of things to come.
#20
Registered
Well glad to see things are stabilizing but look at everything we lost on the way down:
Baja
Donzi
Fountain
all come to mind. Shogren has some nice boats and they are priced reasonably, but I just don't see someone who is shopping in the $150k range today going out and buying the same thing tomorrow or the next year at $500k.
So either list/advertised prices on new boats are really inflated compared to what the selling price actually is or there is a huge chasm to cross to get back to a 50/50 new/used ratio.
Shogren has 2 39 TG's listed for around $350k. New that boat is listed at what? $550k, $600k? That's still a 200-250k discrepancy that takes a lot of buyers out of the market.
Baja
Donzi
Fountain
all come to mind. Shogren has some nice boats and they are priced reasonably, but I just don't see someone who is shopping in the $150k range today going out and buying the same thing tomorrow or the next year at $500k.
So either list/advertised prices on new boats are really inflated compared to what the selling price actually is or there is a huge chasm to cross to get back to a 50/50 new/used ratio.
Shogren has 2 39 TG's listed for around $350k. New that boat is listed at what? $550k, $600k? That's still a 200-250k discrepancy that takes a lot of buyers out of the market.
Reggie is trying to come back, however has plans to just build a few custom boats, so most likely he will doll them up, rig them to the gills and try to make big money like the other smart mfgs are doing....I don't blame him. Why build 10 mid to low level boats when you can build one and sell to a cash buyer direct?
I hear a lot of people on this forum asking for the mid to low end brands to make a comeback. Who really is going to buy a new 33 Baja for 200k? WHO? How about a new 33 Donzi for $300k?...anyone? Volume also lowers prices, so building a few of these discontinued mfgs models is not going to cut it. The demand is still not there for a new afforable boat, if it was checkmate would be in FIRE right now.....no one is on fire. Merc has a near monopoly, these boats certainly are not going to get any cheaper.
I don't think floor planning is the problem, I think it is more financing still. I think if you offered financing to those that can not afford boats, like they did 6 years ago the problem would be solved The banks are wiser, they know it takes more that being able to make the boat and insurance payment to afford a boat.